Jose Pereztroika was born and raised in Switzerland. He studied architecture and industrial design before branching into graphic design/advertising and working for several major Swiss advertising agencies such as DDB and BBDO. To date, he has worked on more than 800 national and international projects, covering diverse disciplines within the span of 17 years.

Developing fresh, new ideas driven by latest technologies is one of his passions. A profound interest in sharpening his skills and acquiring new ones helps him create extraordinary solutions. Add in his strong sense for quality and excellence in execution, the very ingredients for successful and award winning projects for clients such as IKEA, Credit Suisse, Clinique, AXA Winterthur, Lipton, Jaguar, UBS, Subaru, Knorr, Land Rover, etc.

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In late 2015, Jose Pereztroika founded Perezcope.com, an in-depth research platform for iconic vintage watches that is internationally known for its signature horological forensics.